New Seiko Brand Ambassador Landon Donovan

Seiko Names Soccer Star Landon Donovan First Brand Ambassador

on March 23, 2011 in Seiko, Watch Brand News

SEIKO Corporation of America announced on March 21 that US soccer icon Landon Donovan will be the watchmaker’s new Brand Ambassador. Donovan currently plays for the Los Angeles Galaxy, but is perhaps best known for scoring a last minute goal that led the US team to win the World Cup in 2010, defeating Algeria and winning [...]

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How to Pick the Right Water Resistance for Your Watch

How to Pick the Right Water Resistance for Your Watch

on March 11, 2011 in Watch Buying Guide, Watches 101

Indicating how well a watch is sealed against water, water resistance is an important feature for many of us.  However, the water resistance standards can be confusing.  The water resistance mark on a timepiece doesn’t necessarily indicate how far under the water you can take the watch.  One reason is that your motion under the [...]

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Casio Solar Triple Sensor Military Pathfinder PAG240-1B Review & Comparison

Casio Solar Triple Sensor Military Pathfinder PAG240-1B Review & Comparison

on March 8, 2011 in Casio, Watch Reviews

The new PAG240-1B features a new toned-down military style that we haven’t seen before on a Casio Pathfinder. It’s designed for military deployment and in fact is being supplied to the US Military. Below is a comparison of this new military model and the original PAG240-1 to highlight the differences between the two. One of [...]

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New Bulova Precisionist

New Bulova Precisionist

on March 7, 2011 in Bulova, Watch Brand News

Blending old-world craftsmanship and new-world innovation, Bulova has been a front-runner in the world of timepieces since 1875.  The newest addition is the Bulova Precisionist, the world’s most accurate watch. Featuring a continuous-sweep second hand and an accuracy of up to 10 seconds a year, the Bulova Precisionist combines luxury with creativity.  Typically, the accuracy [...]

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How to Set the Start Position of a Chronograph

How to Set the Start Position of a Chronograph

on March 7, 2011 in Watches 101

It is common to receive a new chronograph and the second counter is not set to the 12 o’clock position. However, this does not mean that the watch is defective or of poor quality. In most cases, you can easily re-set the second counter to the 12 position, or any other position on the watch [...]

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Squale Watches – Put a Shark on Your Wrist

on September 3, 2010 in Squale, Watch Brand News

Squale Watches have developed quite a following lately with dive watch afficionados. Designed by an Italian company, the name is the plural of the Italian word for shark, “squalo”. So the name Squale (pronounced SKWAH-lay in Italian) means “sharks”, those denizens of the deep that inspire awe and fear at the same time. Maybe you’d [...]

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KE$HA is the New CASIO BABY-G WATCH Spokesperson

on August 13, 2010 in Casio, Watch Brand News

Casio recently announced that the popular performer Ke$ha will serve as a brand ambassador and watch designer for the Casio Baby-G line of women’s watches. In addition to being a Baby-G spokesperson, she will help design two Baby-G watches, which will hit the scene in summer of 2011.  In the meantime, Ke$ha will be featured [...]

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Seiko Celebrates the 40th Anniversary of Quartz Watches with Limited Edition Astron Watch

on August 12, 2010 in Seiko, Watch Brand News

The Seiko Astron Limited edition watch (model S23617) commemorates the 40th anniversary of Seiko’s pioneering introduction of the first commercial quartz watch.  Available in Fall 2010 in a limited edition of 200 worldwide and only 40 in the US at a suggested retail of $5000. The new Astron  pays homage not only to the original [...]

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Land Bigger Fish with a Reactor Watch!

on May 22, 2009 in Reactor, Watch Brand News

Congratulations to Team Reactor watch.  They pulled off a last minute upset by pulling in a 135 lb tarpon, in the final minutes of the Ladies Day competition at the Miller High Life Professional Tarpon Tournament Series in Boca Grande Pass Florida. To reel in the prize, Team Reactor and the other teams battled high [...]

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Are Watches Obsolete?

Are Watches Obsolete?

on August 8, 2007 in Watch Buying Guide

Many blogs and news reports over the last 6 months or so have proclaimed that with today’s cell phones and other electronics being practically a body appendage, especially with young people, the wristwatch is becoming a dinosaur.  Will we be saying “back in the day” regarding watches anytime soon? We sure have a tons of [...]

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