Casio recently announced that the popular performer Ke$ha will serve as a brand ambassador and watch designer for the Casio Baby-G line of women’s watches. In addition to being a Baby-G spokesperson, she will help design two Baby-G watches, which will hit the scene in summer of 2011. In the meantime, Ke$ha will be featured in ads for other colorful Baby-Gs being released this fall.
“I think the Baby-G brand is amazing it’s stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality,” said Ke$ha. “I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!”
Ke$ha made the announcement at Casio’s annual “Shock the World” event in New York and also performed for the crowd of G-Shock fans and the press in attendance, singing her hit “Tik Tok” a natural tie-in for a watch brand.
“We are very excited to have the colorful and creative Ke$ha as a collaborator for the Casio Baby-G brand,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “As soon as we heard her hit single, ‘Tik Tok’, we knew we had to have Ke$ha as a Casio Brand Ambassador. It was a natural fit!”
The Baby-G brand was developed as the women’s counterpart to the brand’s highly-successfully G-Shock brand. Baby G watches are an affordable and fun way to add color to your look, with suggested retail $79 to $99.
Other celebrities currently representing Casio watches include actor Bryan Greenberg and Formula One racecar driver Sebastian Vettlel for Casio’s new luxury men’s line EDFICE Black Label.