Princeton Watches has been an authorized Fortis Retailer for over a decade and we consider them a quality Swiss watch.
Apparently, rumors have been floating around the internet that Fortis has been using Chinese made movements in their watches. This has caused some discussion in the watch community. With price increases in Swiss brands, it is a valid concern if you are looking to purchase a high end Swiss timepiece. Because we are an Authorized Dealer for the Fortis brand, we contacted them to ask about these rumors and confirm what movements they are using in their watches.
This is the reply directly from Fortis in Switzerland:
We do not use Chinese movements inside our watches.
Sellita is a Swiss manufacturer of movements and buys most of the the loose parts from ETA, what is for sure Swiss too.
Otherwise we couldn’t sell our watches with “SWISS MADE”.
Please believe that. What you can find on internet is wrong and I don’t know from where this is coming from.
At the moment we do not use SELLITA but only ETA movements but before when ETA had delivery problems we use movements from SELLITA but with same quality.
SELLITA MOVEMENTS IN FORTIS WATCHES – in use since 2009
SW 200.1 with DATE indication can be found in
SW 220 with DAY/DATE incation can be found in
647.28.13 MARS 500
FORTIS UHREN AG
Grenchen, 31.10.2011 / MBR
Einkauf/SELLITA WERKE/Referenzliste….. 31 10 2011
End email from Fortis Switzerland
Note that the Swiss Government has strict labeling laws and watches can not be marked “SWISS MADE” if they have a Chinese movement. And, as they note above Sellita is a Swiss company that buys parts from ETA, which is a large Swiss Movement maker.
If you have any question or concern about the movement in your Fortis watch, please do not hesitate to contact them directly at: firstname.lastname@example.org
If you’d like to see current Fortis models, you can shop for Fortis Watches on our site.