Fortis Confirms use of Swiss Movements

PFortis Watch Logorinceton Watches has been an authorized Fortis Retailer for over a decade and we consider them a quality Swiss watch.

Apparently, rumors have been floating around the internet that Fortis has been using Chinese made movements in their watches. This has caused some discussion in the watch community.  With price increases in Swiss brands, it is a valid concern if you are looking to purchase a high end Swiss timepiece. Because we are an Authorized Dealer for the Fortis brand, we contacted them to ask about these rumors and confirm what movements they are using in their watches.

This is the reply directly from Fortis in Switzerland:

We do not use Chinese movements inside our watches.

Sellita is a Swiss manufacturer of movements and buys most of the the loose parts from ETA, what is for sure Swiss too.

Otherwise we couldn’t sell our watches with “SWISS MADE”.

Please believe that. What you can find on internet is wrong and I don’t know from where this is coming from.

At the moment we do not use SELLITA but only ETA movements but before when ETA had delivery problems we use movements from SELLITA but with same quality.


SW 200.1 with DATE indication can be found in

SW 220 with DAY/DATE incation can be found in
647.28.13 MARS 500

Grenchen, 31.10.2011 / MBR
Einkauf/SELLITA WERKE/Referenzliste….. 31 10 2011

End email from Fortis Switzerland

Note that the Swiss Government has strict labeling laws and watches can not be marked “SWISS MADE” if they have a Chinese movement. And, as they note above Sellita is a Swiss company that buys parts from ETA, which is a large Swiss Movement maker.

If you have any question or concern about the movement in your Fortis watch, please do not hesitate to contact them directly at:

If you’d like to see current Fortis models, you can shop for Fortis Watches on our site.

3 thoughts on “Fortis Confirms use of Swiss Movements

  • November 2, 2011 at 6:12 pm

    I have no doubts wwhatsoever that Fortis uses legitimate Swiss movements. Having said that you should clarify that the relevant Swiss statute specifies as follows:

    “Swiss watch movement
    A watch movement is considered Swiss if:
    the movement has been assembled in Switzerland and,
    the movement has been inspected by the manufacturer in Switzerland and;
    the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly.
    If a watch movement is intended for export and will not be cased-up in Switzerland, but it otherwise meets the criteria to be considered a Swiss movement, the watch may say “Swiss Movement” but it may not say Swiss Made on the watch case or dial.
    A watch that says “Swiss Quartz” is considered to be a proper Swiss watch. However, it is often improperly used by foreign manufacturers to merely indicate that the quartz movement is of Swiss origin.”

    There is at least one Swiss based firm importing Chinese ebauches into Switzerland and modifying to the extent necessary to comply with Swiss made regulations. At least one brand, the British company Fitzroy uses these movements and puts Swiss movement on its dial. Fitzroy is legally able to do this because the movements meet the requirements of Swiss law.

  • November 23, 2011 at 11:05 pm

    Good for Fortis for fronting up and setting matters straight.

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