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New Seiko Brand Ambassador Landon Donovan

Seiko Names Soccer Star Landon Donovan First Brand Ambassador

SEIKO Corporation of America announced on March 21 that US soccer icon Landon Donovan will be the watchmaker’s new Brand Ambassador. Donovan currently plays for the Los Angeles Galaxy, but is perhaps best known for scoring a last minute goal that led the US team to win the World Cup in 2010, defeating Algeria and winning [...]

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Casio Solar Triple Sensor Military Pathfinder PAG240-1B Review & Comparison

Casio Solar Triple Sensor Military Pathfinder PAG240-1B Review & Comparison

The new PAG240-1B features a new toned-down military style that we haven’t seen before on a Casio Pathfinder. It’s designed for military deployment and in fact is being supplied to the US Military. Below is a comparison of this new military model and the original PAG240-1 to highlight the differences between the two. One of [...]

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New Bulova Precisionist

New Bulova Precisionist

Blending old-world craftsmanship and new-world innovation, Bulova has been a front-runner in the world of timepieces since 1875.  The newest addition is the Bulova Precisionist, the world’s most accurate watch. Featuring a continuous-sweep second hand and an accuracy of up to 10 seconds a year, the Bulova Precisionist combines luxury with creativity.  Typically, the accuracy [...]

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Squale Watches – Put a Shark on Your Wrist

Squale Watches have developed quite a following lately with dive watch afficionados. Designed by an Italian company, the name is the plural of the Italian word for shark, “squalo”. So the name Squale (pronounced SKWAH-lay in Italian) means “sharks”, those denizens of the deep that inspire awe and fear at the same time. Maybe you’d [...]

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KE$HA is the New CASIO BABY-G WATCH Spokesperson

Casio recently announced that the popular performer Ke$ha will serve as a brand ambassador and watch designer for the Casio Baby-G line of women’s watches. In addition to being a Baby-G spokesperson, she will help design two Baby-G watches, which will hit the scene in summer of 2011.  In the meantime, Ke$ha will be featured [...]

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Seiko Celebrates the 40th Anniversary of Quartz Watches with Limited Edition Astron Watch

The Seiko Astron Limited edition watch (model S23617) commemorates the 40th anniversary of Seiko’s pioneering introduction of the first commercial quartz watch.  Available in Fall 2010 in a limited edition of 200 worldwide and only 40 in the US at a suggested retail of $5000. The new Astron  pays homage not only to the original [...]

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Land Bigger Fish with a Reactor Watch!

Congratulations to Team Reactor watch.  They pulled off a last minute upset by pulling in a 135 lb tarpon, in the final minutes of the Ladies Day competition at the Miller High Life Professional Tarpon Tournament Series in Boca Grande Pass Florida. To reel in the prize, Team Reactor and the other teams battled high [...]

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