As many may have noticed, Bulova has been in the process of re-branding and removing the tuning fork logo from many of their watches in an effort to emphasize the importance of the tuning fork in the company’s history. Although the tuning fork is just as recognizable as the brand itself, it does not relate to all of the timepieces Bulova produces, and they are going to focus using this icon specifically on the product line it was meant to represent.
“…We recently updated our logo, refreshing our graphics and changing our use of the tuning fork symbol to emphasize its proper place in our history. It will be featured on the dials of our new Accutron II exclusively, and will no longer appear on Bulova or Bulova Accu-Swiss dials…”
Read their full statement here: Bulova Logo Change Statement
Making a minor design adjustment or re-branding of product is not uncommon in the watch industry. However it can leave customers doubting that they are purchasing genuine product. In this case, these changes are legitimate, and are being facilitated by Bulova. As Princeton Watches is an authorized dealer for every brand we sell, including Bulova, you can rest assured that you will receive a brand new, manufacturer direct product with a full manufacturer warranty.
We are currently in the process of updating our images to reflect the changes, however because Bulova has not completed the update, some watches may still have the tuning fork logo while others will not as stock levels change. They are also making some changes to the Marine Star collection as well. At this time, there is no way to guarantee you will be receiving a watch with or without the tuning fork logo and apologize for any confusion or inconvenience this may cause. If you have any questions about the change, or want to confirm that the timepiece you purchased is genuine, you can contact Bulova’s Customer Service at 1-800-228-5682.