28 thoughts on “Bulova Re-Branding to Better Reflect the History of the Tuning Fork Logo

  • April 14, 2015 at 3:45 pm
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    I hate the new Bulova logo. It looks like they should be selling womens’ cosmetics instead of watches. The little half-dash through the ‘A’ is a silly affect. What’s that supposed to mean? Anyway, the logo should have gone more 1960s, especially since they are trying to associate with Mad Men. The logo looks like it belongs on shampoo bottle.

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    • November 21, 2015 at 11:35 am
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      I couldn’t agree you you more. The new logo is lame.

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    • January 25, 2016 at 7:43 pm
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      Was just researching my 40 year old birthday present from my wife. A 1976 Bulova Quartz red led with a Bulova bracelet by DUCHESS 23MM (8MM END)~10K RGP SS~WATCH BAND BRACELET Bearing the Bulova signature tuning fork logo.
      And I “tripped” over this.
      Outragous!!! My sister was an executive secretary at Bulova HQ. Not only that, she was Secretary to Board member General (FIVE STAR) Omar Bradly. He’s turning over in his grave and my sister is furious as am I. The idiots trying to justify their positions have taken over corporate America.

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  • May 21, 2015 at 10:01 pm
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    My father would always say if it isn’t broken why fix it so who made this new idea up with out consulting the general public is be on me !!!!

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  • June 18, 2015 at 12:34 pm
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    Worst idea ever! I collect Bulova watches and their logo is one of the most recognizable in the industry. I am afraid that I will only buy the watches with the logo and if it means buying used classics…that’s what I will do.
    Boooo Bulova you have listened to the wrong advice.

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    • July 3, 2015 at 8:15 pm
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      same here i won,t buy a BULOVA with the new logo, leave well alone,

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  • July 6, 2015 at 4:59 pm
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    I am an exclusive Bulova watch wearer. The tuning fork is iconic. It is a symbol that you imediately think Bulova, like the bow tie and Chevrolet. What were you thinking?

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  • July 10, 2015 at 8:07 pm
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    I am not happy with this at all. Bulova, the tuning fork, perfect. It sounds and looks classy and it draws me to the product. I cant think of a single customer that will be happy about this. Accutron, just the name alone is kind of generic. I don’t know but I’m certainly not happy now.

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    • July 10, 2015 at 10:37 pm
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      maybe I am thinking of armitron.

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  • August 23, 2015 at 11:15 pm
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    I am not happy either with this change. It is like a Rolex without the crown logo,a mercedes benz without the logo and so on,,,Its like to remove the mustache from a cat or to cut samson hair.

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  • August 27, 2015 at 2:16 pm
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    Agree fully removing the tuning fork is a huge mistake. Keeping the Fork on the high end models will do nothing to improve sales but removing it from the lower end models will be a detriment to their low end sales. I just purchased a 96C113 and when received it had no fork and just ruined the entire look. I returned it and blasted the store online for selling a fake. This is a mistake. I would like that watch but not without the fork, and I would not buy a Bulova that did not have it its iconic

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  • October 18, 2015 at 1:14 am
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    When you are already on top like Bulova, YOU DO NOT CHANGE YOUR LOGO!!!!! This was uncalled for to say the least! I agree with all these comments. Shame on you guys!

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  • October 28, 2015 at 12:53 pm
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    I have owned many Bulova watches over the years, the tuning fork logo made it as distinct as the crown does on Rolex. Recently I bought a Precisionist 98B229 only to have people ask if it is a Bulova knock off since it no longer has the tuning fork logo
    This is more Citizen watches lowering the Boluva brand down to thier level.

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    • December 12, 2015 at 2:21 am
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      Worse mistake ever. Hey let’s change the recipe for Coke, that will boost sales.
      Dumb.

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  • February 13, 2016 at 4:38 pm
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    Worst brand decision ever.

    From what I understand; without the forked logo, they can produce the watch movement in Japan (and probably elsewhere) and the bracelet in Hong Kong, so, in theory, you are now buying a fake US watch made in Asia – read their history on Wikapedia – it is a US brand.

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    • February 17, 2016 at 10:48 am
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      Bulova is a U.S. brand; that does not mean their watches are made in the U.S. Bulova watches are generally made in China or Japan depending on the model (you can call Bulova directly to confirm this: 1-800-228-5682). This has nothing to do with the Tuning Fork logo which, although may no longer appear on the dial of certain models, it may still appear on the case back or bracelet of the watch, again depending on the model. They have not “gotten rid of” the tuning fork completely, they are only narrowing down the product it represents. Most watches today, unfortunately are not made in the U.S. even if the brand started in the U.S. Although this may be disappointing, this is the reality. We highly recommend contacting watch companies directly to inquire where their product is made as it can also vary from model to model for some brands. Certain countries also produce superior watch movements, Japan is known for highly accurate and shock resistant movements, while the Swiss have very high standards, and by law must meet certain guidelines before being labeled “Swiss Movement” or “Swiss Made”.

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  • March 19, 2016 at 5:35 pm
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    I like the new look. granted I do like the tuning fork and would not remove it. I feel my percussionist looks balanced better with the new logo and it still has the tuning fork on the band

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  • May 31, 2016 at 4:36 pm
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    Horrible change, love the tuning fork. Now they look lame, boring and without personality, what a shame.

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  • June 25, 2016 at 9:41 pm
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    Stupid mistake somebody has his head to deep where the sun does not shine. I was looking at a 96b104 but I’m passing because now it looks like any other watch.

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  • August 1, 2016 at 3:18 pm
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    Hello Everyone,

    I think the Bulova Tuning fork looks great too. For Christmas I received a Bulova Precisionist
    96b175 with Tuning Fork. The watch looks astounding but I realized it was too big for me.

    The watch is in unworn condition with its original price tags and box. It has now stopped running and needs a battery replacement. The plastic is still on the bezel.
    The added watch links have not been removed.

    It is truly mint…. probably the last one with the tuning fork. If anyone would like to purchase this watch it is for sale please leave a reply.

    Thank you,

    Michael

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  • September 1, 2016 at 9:36 pm
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    What’s the problem with the new logo scheme? Historically, the tuning fork logo was not associated with Bulova branded watches. When Bulova released the Accutron brand, the logo was unique to Accutron, not the rest of the Bulova line. The question should be why did they ever associate the tuning fork to the other Bulova watches in the first place…no relevance!

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    • September 10, 2016 at 7:36 pm
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      I bought a Boliva and the tuning fork is on the back. But the illumuination don’t work at nite .And I work at night. Watch sucks.

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      • September 10, 2016 at 7:38 pm
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        And it looses time.

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  • September 17, 2016 at 5:08 pm
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    I purchased a Bulova watch online. It was pictured as having the Bulova tuning fork logo at the 12 mark but the watch I received did not have it. I immediately returned the watch for full refund postage paid by seller. It was falsely represented to me. Terrible decision by Bulova. I’m sure, just as everywhere else nowadays, some new young liberally educated idiots calling the marketing shots there.

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    • October 4, 2016 at 5:01 pm
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      Hello! Yes, unfortunately Bulova did not provide updated images for the changes in the logo on the dial and this has caused us some issues and disappointed customers as well. Although the watches are authentic, it has still caused some confusion.

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  • February 26, 2017 at 9:05 am
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    Just bought a marine star bulova as a gift for my husband on Amazon which had the old logo. That is why I bought it . Looked all over for the watch that my husband loves with the old logo. Am VERY disappointed that Amazon showed the old logo but sent me a new watch without it . Will have to see next week when I give my husband his gift whether my husband still want to keep the watch . False advertising on Amazon .. not becoming .

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  • May 18, 2017 at 8:43 am
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  • June 16, 2017 at 10:26 pm
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    I think Bulova should reintroduce their ORIGINAL Accutron at an affordable price. They reengineered one for the 50th Anniversary but it was $4000 and a limited quantity thing the Alpha reissues though were cool reintroductions of old meets new weren’t the same . It’s a 70 year old design and I’m confident Bulova can easily pull it off. Doing that would certainly put them back on the map as ” Highly Regarded” .
    I like Bulovas . I own 4 of them . I’d love to see them be successful.

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