Are Watches Obsolete?

Many blogs and news reports over the last 6 months or so have proclaimed that with today’s cell phones and other electronics being practically a body appendage, especially with young people, the wristwatch is becoming a dinosaur.  Will we be saying “back in the day” regarding watches anytime soon?

We sure have a tons of people of all ages buying watches from us, so we knew the case for watches being something from “back in the day” was overstated.  The JCK, one of the leading periodicals in the jewelry industry decided to do their own survey by talking to watch retailers to see.

Executive Summary:
Watches are worn not just to tell time, but as a fashion accessory or status symbol.  After all, you can get a drugstore watch or one at walmart, probably for about $15 bucks if you just want to know the time.  Yet watches at price points in the hundreds and thousands are selling briskly at both brick and mortar retailers and online, including at Princeton Watches

For women, watches are stylish fashion accessories and men appreciate the technical aspects and mechanics of watches.  Some surveyed say that even if young adults may be wearing fewer watches now, as they mature and move into the workforce and start dressing for status, that changes.

Link: Retailers Still High on Watches – JCK-Jewelers Circular Keystone.

3 thoughts on “Are Watches Obsolete?

  • August 22, 2011 at 8:28 pm

    Hi folks

    One question, why was the Pathfinder model PAW- 1100 been discontinued,and why?. I like this watch and use the many features the watch has.

    Thank you

    • August 24, 2011 at 4:35 pm

      Hi Patrick,

      Casio is continuously updating and upgrading their product line. The PAW1100 was not discontinued because there was anything wrong with it, it has just been replaced with the newer Pathfinder models such as the PAW1300, PAW1500, PAW2000, and PAW5000 series which you can take a look at here: We hope this answered your question, but if not you can also contact Casio Customer service here:

      • October 9, 2015 at 12:40 pm

        I got my batteries just three days after I odrered them and put two in a couple dead watches, and they worked fine. Seems OK to me!EDIT: Both batteries that I put into watches died after less than a week! Seems like the vendor should check the expiration dates before sending these things out.


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